Our Team
We are passionate about systems, and equally as passionate about saving our clients time. Our mission is to make every minute count, in life and in business. At the end of the day, this allows people and organisations to do more of what they really want to be doing.

Iris Lay - Director
Iris is a seasoned expert with over 20 years experience in investment banking and hedge funds. Her range of expertise spans across many different asset classes, quantitative development for systematic trading, and data management. A PhD in Distributed Systems from University College London, complements her problem-solving skills, benefiting both team-based projects and individual portfolio managers. Additionally, she provides strategic consultancy, for several industries, leveraging her deep industry insights. Earlier in her career, she contributed to financial development in St. Lucia, managing the installation of a government financial system and playing a pivotal role in establishing the island's financial services sector.

Aderlee Lay - Director
A professional with a solid foundation in technical systems solutions and a proven track record in leadership. After earning a first-class degree in Mathematics in 2014, Aderlee quickly advanced to become Head of Systems in a large conglomerate, where he has excelled in designing, developing, and implementing sophisticated systems across diverse industries. His analytical strengths and problem-solving skills have led to the creation of robust, effective solutions completed under high-pressure conditions. Complementing his technical expertise, Aderlee holds a Master’s in Research from King’s College London (2017), adding depth to his understanding of complex systems. In recent years, he has successfully overseen and directed the company’s technical team, leveraging his project management skills to drive strategic outcomes and continuous innovation.
Our Ethos
- Simplicity is key
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Simplicity of a system has a huge impact on the efficiency of the process, so we aim to craft solutions which are well understood, and as simple as they can be.
- All systems and processes can be improved
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With new technologies and automation being released constantly, there are always opportunities for either optimising current processes, or implementing new ones. We aim to be ahead of the curve, so that we can provide the best knowledge and guidance available.
- The best solutions are intuitive, adaptable and long term
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We love systems which enable training to be intuitive and straightforward, and we also understand that organisations can grow and change in unforeseeable ways. So we create solutions which minimise the requirement for explanation and documentation, while making them flexible enough to easily adapt to changes in your requirements.
- We want our clients to be independent
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Some solution providers will either intentionally, or unintentionally make a organisation dependant on them by providing clunky and complex systems with a lack of transparency on future maintenance and development. We aim to maximise our client’s independence with complete transparency about their options, including future maintenance and development.
- Services should be tailored to an organisation’s circumstances
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We understand each organisation is unique. We aim to tailor all our solutions to suit our clients, so whether you would like to keep your current systems and improve them, or you’d like to try something new, or you’re a small, growing organisation who would like to investigate their options, we can help.
- We value your time and we will support you
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Even in a situation where we assess that we may not be the right people to help you, we will provide advice on what your best potential options are, and will make recommendations on who may be able to help.